Why you need a website.

Stop your customers going to the city or your opposition to buy something you have at the same price.
More and more people are using the internet to find products and compare prices.
Most people assume that they can only get certain products in the big city stores, and
with out your presence online you are missing potential customers.

"The findings of a...survey [in February 2004] of more than 5,000 online buyers conducted by The Kelsey Group and BizRate.com reveal that local commercial searches - those seeking merchants 'near my home or work' - represent 25.1% of all searches being performed by online buyers, more than double the amount previously estimated by analysts."

Keep your customers informed about new products and services.
A website can reduce the cost of providing customer support and product promotion. By communicating continually with your current customers, you are 2 to 3 times more likely to make a new sale than with a new prospect.
A frequently asked questions (FAQ) section in your site can answer most of your customers problems or queries without contacting you and costing you money.

Compare the costs:
The cost for one lead through direct mail is $15. The local yellow pages drops to $1.86 to $6.35...Now compare those with a lead from an Internet search: between 25 and 90 cents with a standard OzGenie web site.

About 1/6 the price over traditional advertising for a new customer

One of the most powerful benefits is gained when you list your website in your advertising. Providing your potential customers with all the extra information they need to make a decision to use your business. In fact an advertisement with a website reference will most likely get a higher hit rate than one without.